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November 29, 2018

Why SEO is Absolutely Important for your Business

Many businesses today know (or think they know) SEO is important for the growth of their brand. However, with some businesses regarding SEO as some sort of alchemy, the importance of this invaluable tool has been watered down especially in the marketing space. Many are still uncertain about the importance of SEO for businesses.

SEO will definitely improve the overall visibility and searchability of a website, but is that all there is? Why is SEO so important for today’s savvy business? The following reasons will offer some insight into the significance of SEO for any business, regardless of the industry.

November 1, 2018

Top SEO Ranking Factors in 2018

Every year, several updates and adjustments are made to the search engine ranking factors and understanding these factors can distinguish a savvy online business from one that is likely to fail. You are probably aware of the importance of SEO in the digital marketing space today. Yet how can you leverage the huge potential therein? How can you determine the essential ranking factors in order to provide consistent results?

All ranking factors are not created equally. As such, it is easy to miss the most essential factors for your online business. Here are the most important on-page and off-page ranking factors that can positively impact the performance of your business in 2018.