tag:blogger.com,1999:blog-12765196979658043802024-03-19T19:12:31.846-04:00Web DirectoryImprove your site's performance in search. Get access to free reports, tools and resources.Julius Choudhuryhttp://www.blogger.com/profile/05998874811140593033noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-1276519697965804380.post-39999001001525104152023-01-26T06:52:00.005-05:002023-01-26T06:52:35.117-05:00What is Web Directory?<div class="separator" style="clear: both; text-align: center;"><img alt="Web Directory" border="0" data-original-height="450" data-original-width="800" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEE_Qp2h3DtSPTD3XRJEA3vixpKQraKs2V3wX-uGGfpr6hHSgAfcaP3IsK2jnrYhahfmzao0zdoTGWhOqTQFk_X2wbQwcHjcXrAk0WQFJtdzy4IzRHbMAqJrwviZlG_dlKYyeduBkN4CzoM-3lKo7q5fvcBs_0wjPZGsjMpd0yfJ0zKxxfNA-j0Jlxxg/s16000/web-directory.jpg" title="Web Directory" /></div><p style="text-align: center;"><br /></p><p>A web directory or link directory is an online list or catalog of websites. That is, it is a directory on the World Wide Web of (all or part of) the World Wide Web. Historically, directories typically listed entries on people or businesses, and their contact information; such directories are still in use today. A web directory includes entries about websites, including links to those websites, organized into categories and subcategories. Besides a link, each entry may include the title of the website and a description of its contents. In most web directories, the entries are about whole websites, rather than individual pages within them (called "deep links"). Websites are often limited to inclusion in only a few categories.</p><p><br /></p><p>There are two ways to find information on the Web: by searching or browsing. Web directories provide links in a structured list to make browsing easier. Many web directories combine searching and browsing by providing a search engine to search the directory. Unlike search engines, which base results on a database of entries gathered automatically by a web crawler, most web directories are built manually by human editors. Many web directories allow site owners to submit their site for inclusion and have editors review submissions for fitness.</p><p><br /></p><p>Web directories may be general in scope, or limited to particular subjects or fields. Entries may be listed for free, or by paid submission (meaning the site owner must pay to have his or her website listed).</p><p><br /></p><p>RSS directories are similar to web directories but contain collections of RSS feeds, instead of links to websites.</p>dearJulius.comhttp://www.blogger.com/profile/15223998558823137089noreply@blogger.comtag:blogger.com,1999:blog-1276519697965804380.post-52844064244233936232018-11-29T11:30:00.000-05:002018-11-29T11:30:13.977-05:00Why SEO is Absolutely Important for your Business<div class="separator" style="clear: both; text-align: center;">
<img border="0" data-original-height="413" data-original-width="646" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3YwserILN84ovC70fchyCcRdBkwr-lBzz8FWoELTLty-N2RjHzAi3YuSfB0s8pejoOi11u5EdM7Pq_HZrjdJk4LsWV315m3Cs8SABZ4DrNY-koyaVcEyJMVJe-2cqrmmhjmMTX_ndaAUr/s1600/DailyNewsView.com+03.jpg" /></div>
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Many businesses today know (or think they know) SEO is important for the growth of their brand. However, with some businesses regarding SEO as some sort of alchemy, the importance of this invaluable tool has been watered down especially in the marketing space. Many are still uncertain about the importance of SEO for businesses.<br /><br />SEO will definitely improve the overall visibility and searchability of a website, but is that all there is? Why is SEO so important for today’s savvy business? The following reasons will offer some insight into the significance of SEO for any business, regardless of the industry.</div>
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SEO Works</h3>
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SEO is not a mere marketing buzzword. It is not dead. SEO really works. With the right SEO strategies, you can drive consistent and even endless traffic to your brand’s website. While Google algorithm updates ensure the most cutting edge SEO strategies are constantly evolving, this will hardly be an issue so long as you continue to provide value and work with the core elements of SEO practices.<br /><br />Although you can still hire a knowledgeable and experienced SEO provider for your brand, this is great news for business owners with shoestring budgets. The core elements of SEO today are same as ten years ago – complying with them in combination with Google’s constant updates can bolster your search engine rankings.<br /><br /></div>
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Customer Insights</h3>
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As earlier stated, SEO generates valuable web traffic. Google Analytics helps to track this traffic, providing insight into how your target customers search, how they browse, their most active days, their location and language, and the technology they use. This is an invaluable tool for your business as it can help you make more informed decisions concerning your business and marketing strategies – online and offline.<br /><br /></div>
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Trust and Credibility</h3>
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The goal of every business is to establish an authority in their industry and with the services they provide. SEO can help you achieve this goal – both online and offline. At least 80 percent of web users today prioritize organic search results over paid ads. Hence, by investing in SEO and getting high ranking from search results, prospects and consumers are more likely to discover your brand.<br /><br />More importantly, establishing authority with search engines like Google literally passes a vote of confidence on your brand. While customers may not consciously realize it, high search rankings make you appear more credible. In fact, statistics have shown that 75 percent of users will never scroll past Google’s first page.<br /><br /></div>
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SEO Delivers High ROI</h3>
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No form of online or offline marketing effort is more rewarding that SEO – and the reason for this is simple. As an inbound marketing strategy, SEO allows you reach people specifically searching for your products and the services you provide. You do not need to take up space on a news article or even interrupt their favorite show on TV. You just show when they need the services you offer. No, you do not have to convince them they need the products or services you offer; you only need to convince them you are the right business for them. In other words, you would have won half the battle by using SEO for your business.<br /><br />There is no denying that SEO is crucial to the success of your business today. When done correctly, it not only boosts your brand’s web presence, but gives you the platform to outdo any competition and continue to grow.</div>
Julius Choudhuryhttp://www.blogger.com/profile/05998874811140593033noreply@blogger.comtag:blogger.com,1999:blog-1276519697965804380.post-41201532765113693252018-11-01T11:11:00.000-04:002018-11-29T11:26:08.663-05:00Top SEO Ranking Factors in 2018<div style="text-align: center;">
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<img border="0" data-original-height="275" data-original-width="646" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqfs5dAdrZ4LeRtnkf3ICN5V4-Sgp1r_SoRa_B_uwK-xfzPHWzvmylAIofbzP6y1w2v4Xc5m9rJyEsdTBzG_nSiHNPmrmul8x33l2HrB5Uh0qPJvOAGiv2tucQ8nvOBiVtPE1lIaLIQ-A-/s1600/dearJulius.com.jpg" /></div>
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Every year, several updates and adjustments are made to the search engine ranking factors and understanding these factors can distinguish a savvy online business from one that is likely to fail. You are probably aware of the importance of SEO in the digital marketing space today. Yet how can you leverage the huge potential therein? How can you determine the essential ranking factors in order to provide consistent results?</div>
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All ranking factors are not created equally. As such, it is easy to miss the most essential factors for your online business. Here are the most important on-page and off-page ranking factors that can positively impact the performance of your business in 2018.<br />
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Content</h2>
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It is simply impossible to have a list of search engine ranking factors without discussing content in 2018. Although the importance of content is no longer news, there has been a shift in recent years – away from just keyword-focused content to one that is relevant for user query. While subtle and clever keyword approach is still savvy, Google now ranks content according to their relevance. As such, providing comprehensive and relevant content is key to attracting and maintaining prospective clients.</div>
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Backlinks</h2>
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This is another SEO ranking factor that is on par with content. While backlinks is still a crucial element of SEO ranking, Google has devised a strategy to separate bad links from good ones. As such, only links from authoritative and diverse domains can enjoy high SEO scores. How do you build a strong and relevant backlink? Content. Providing relevant content and relentlessly promoting it will attract the interest of authorities in your industry. When you achieve this goal with your content, Google will consider your contents relevant. A great backlink ticks three essential boxes: good number of backlinks, diversity, and link authority.</div>
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Mobile-First Indexing</h2>
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Google’s mobile-indexing approach is a major paradigm shift in SEO ranking update in recent years – and it is very relevant in 2018. This approach means that Google now rates websites that prioritize mobile versions and adapt them to larger screens over those that are focused on the desktop version of their website. Now more than ever, it is important that your content is mobile responsive and identical to the desktop version on your website.</div>
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In creating a mobile-friendly website, it is also important to consider page loading speed as it is crucial to a great user experience. While desktop websites should have an average load-time of 3 seconds or less, mobile websites should load within 2 seconds or less. The average online user can be very picky. In fact, statistics have revealed that 40% of web users leave a website that takes over 3 seconds to load. In the long run, this will cause high bounce rate, which can adversely affect your SEO efforts.</div>
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